Introduction: Why Climate Action Matters to Weston

“Without snow, we don’t exist.”

We’ve always said: “Without Snow, We Don’t Exist.” But over the last few years, that sentiment has gone from catchy to critically urgent. In Colorado, where we ride and live, the seasons are shifting. Locals are noticing it. We’re noticing it. Tees on the skin track used to be a novelty — now, they’re a regular part of January. The data backs up what we’re living: less snow, more heat, shorter seasons. We’re not on a sustainable path.

On top of this, we’ve seen an attack on sustainability from the current federal administration. Established climate science is being questioned at the highest level, renewable energy projects are getting rolled back, and actual climate experts within the government are being fired. This has resulted in some major companies pulling back on commitments, which has had a rippling effect throughout corporate sustainability, despite an increase in customer demand for change.

We’ve never been content with surface-level sustainability. Swapping out some materials and recycling at HQ — that was a start. But it’s time for something bigger, bolder, and more accountable. Climate action isn’t just about doing less harm; it’s about finding ways to do more good. That’s the bar now.

This plan outlines how we’re taking that commitment seriously. We first released our Climate Action Plan in 2023, but we return in 2025 with more experience, lessons learned, and a renewed mandate for change. We’re not perfect, but we realize that action is necessary regardless if we’re going to minimize the impacts of climate change. 

Our Commitment 

Reflecting on the Past

Concluding the 24/25 season, we now have five years of emission data to analyze. This isn’t perfect, but this is a major step into increased visibility in our actions. You can’t change what you can’t measure. Thankfully this data has promising trends. We’ve reduced total emissions by 45% when normalized against revenue over the last five years! This is still almost 6% when only analyzing the last three seasons, of which we have higher quality data. Some of this has been a result of macroeconomic trends, but some of it has been conscious decisions. We’ve refocused our effort to do more with less, and to be more efficient with our actions. We’ve dramatically cut back travel, and are being more efficient with our send. These are leading to absolute reduction in most categories. The challenge will be to maintain the reductions if we see an upswing in growth, but we’re excited to see numbers supporting our actions.

Looking to the Future

Climate change is a global crisis, but it plays out in every local line, storm cycle, and trailhead conversation. For us, climate action is personal. It’s also guided by science, and we have multiple targets in place to support our broader commitment to limit global warming to 1.5°C.

We have rebaselined our targets to use the 2022/2023 FY as a result of revisions to our GHG accounting methodology in CY 2022, as this better reflects our operations and will be a more accurate baseline to measure our progress against. 

Weston commits to:

• Reduce Weston’s S1&2 emissions by 54.6% by 2033 from a 2023 base year, and S3 emissions by 61% per $100,000 in revenue by 2033 from a 2023 base year, in line with the Science Based Targets Initiative’s guidance. 
• Reach net zero emissions by 2050, a 90% reduction in emissions from a 2023 base year for all three scopes. 
• Align with the UN Sustainable Development Goals, especially:
  • SDG 12: Responsible Consumption and Production
  • SDG 13: Climate Action
• Follow the ClimateUnited Pact, and the principles laid out in the 1.5°C Business Playbook

We know this path won’t be easy. But it is necessary — and doable with the right mindset and systems. Progress won’t be linear, but action is necessary. 

Emissions Inventory: Scope 1, 2, and 3

We conducted a full GHG inventory across all three scopes, using a combination of actual data and emissions modeling per the GHG Protocol.

We acknowledge that Scope 3 dominates our footprint. This isn’t surprising for a product-based company, but it reinforces that our biggest leverage points lie beyond our office walls.

Our methodology and full emission data is shared publicly on the sustainability page of our website for full transparency. We also hope that this can be a resource for other small businesses in our industry that are starting on this journey, and we’re happy to discuss the process!

Emission Reduction Actions 2025-2028

Pillar 1: Scope 1 & 2 (What We Control)

Vehicle Use & Travel

We learned a lot from the remote work era. Sales calls, partner meetings, trade shows — not everything needs a plane ticket. We’re reducing non-essential travel, combining trips, and prioritizing lower-emission transport. Turns out, it’s often a lot easier for everyone to hop on a call than a plane. We understand that commuting is technically part of Scope 3, but we see that these pieces go hand-in-hand. 

Goal: Reduce travel and commuting emissions 20% by 2026

Impact: ~1 tCO₂e annual reduction

Renewable Energy at HQ

We’ve already moved to a renewable energy program with our local utility, but we want to push further to explore installing on-site solar at HQ.

Goal: 80% of electricity from on-site generation by 2027

Impact: ~4 mtCO₂e reduction in scope 2 emissions

GHG Tracking Improvements

If you can’t measure it, you can’t manage it. We’re improving internal emissions tracking through more primary data tracking, and exploring third-party verification.

Goal: Annually update our GHG inventory and move to incorporate supplier data for tier one suppliers. 

Pillar 2: Scope 3 Value Chain (Where We Influence)

Better Materials

We continue to expand use of castor-bean bioplastics, recycled edges, VOC-free epoxies, and non-toxic bases. We’re constantly experimenting with new materials that have the potential to further reduce the impact of products. 

Goal: 100% hardgoods and 50% of softgoods to including majority low-impact materials by 2028/2029 season

Impact: Estimated 5–20% per-product emission reduction

Smarter Manufacturing

We’re pushing for transparency and emissions reduction from our factory partners, specifically through an increased emphasis on sourcing from suppliers that use renewable energy in their factories.

Goal: Incorporate primary supplier data to account for 25% of PG&S, and source 25% of products from factories with renewable energy by 2028

Impact: ~10 mtCO₂e reduction in Scope 3 PG&S emissions

Reduce Reliance on Air Shipping

While a necessity based on production cycles and varying demand, we’re reworking schedules and distribution to minimize the need for air shipping as a portion of our overall hardgoods shipments, as sea shipments are almost 20x less impactful than air shipments.

Goal: Reduce air shipments from ~20% to less than 10% of total weight of upstream transported goods by 2027/2028 season

Impact: ~5 mtCO₂e reduction in Scope 3 PG&S emissions

Pillar 3: Business Strategy

Sustainability isn’t a side project. It’s getting baked into how we think — our product development, our marketing, our supply chain decisions.

• We’re shifting toward circular revenue models and have embraced repair and resale of boards, while continuing to to explore a full buyback/resale platform
• We’re moving our business banking to low-carbon institutions where possible to reduce the impact of investments
• We’re reducing office emissions through remote flexibility, bike incentives, and waste reduction 

These strategies admittedly need more focus before we declare specific targets behind them, but we’re working towards qualitative targets that shift how we do business. 

Pillar 4: Influencing Society

We won’t fix this alone. But we can move others. We’re looking to continue to engage with the local community to show how daily actions can have a positive impact. 

• With our community: Every board comes with a story about how to ride more and waste less. We can use our voice and enable our customers to come on this journey with us
• With our industry: We advocate alongside partners like POW, SIA, and OIA to show support for communal, industry-level action
• With our elected officials: We support policy that backs climate science. Colorado is a progressive environment where the climate is valued, but there’s more we can do to engage with our elected officials to show our support for climate-forward policy

We believe climate work is too important to be apolitical. This isn’t about finger pointing either, it’s about action and change. 

Resources and Governance

Resources Allocated:

• Dedicated part-time Sustainability Lead (internal)
• Emissions and LCA modeling (Excel-based, with plans for third-party validation)
• Designated financial allocation for exploring solar, supplier engagement, and advocacy built into 2026–2027 budgets

Approved by: Weston Executive Team, July 2025

Next review/update: By July 2028

Stakeholder Engagement

We don’t do this work in a vacuum. We work directly with:

• Suppliers: Incentivizing emissions improvements and transparency through mutual contractual agreements and prioritized purchasing
• Retailers & Customers: Promoting gear that lasts, closing the loop on used products, and help educate them to share the impact that sustainable solutions can have
• Indigenous Collaborators: Building respectful product partnerships through our Mission Series and other projects to elevate voices and topics that have historically been silenced
• Nonprofits & CSOs: Advocating together for climate justice so that everyone can benefit from the actions of reducing our impact on the environment

We’re committed to increasing transparency and including stakeholder voices as we continue refining our approach. This transparency includes sharing our progress, and struggles, annually through public channels–and to engage with those stakeholders in a collaborative way to foster improvements.

Closing Thoughts

This isn’t just a roadmap; it’s a rallying cry. Our industry depends on a stable climate, and our company depends on snowy winters. We can’t control the entire global system, but we can take accountability for our piece of it.

We’ll keep moving forward. We’ll keep improving. We’ll stay honest. And we’ll keep fighting for a future with snow. Please join us. 

“Let’s do this work so we never have to ride powder for the last time.”