Where We’re Going From Here
We’ve always believed that sustainability isn’t just something you “bolt on” to a business — it’s baked into how you show up every day. In 2023 we formalized our Climate Action Plan, which laid out the four big pillars guiding our approach: cutting emissions, transforming our value chain, embedding climate into our strategy, and using our platform to influence society. That plan helped us measure where we’re at, identify where we can do better, and set ambitious targets to keep us honest. We revisited that going into the 2025 season, and released our revised 2.0 Climate Action Plan, taking a fresh look at our impact and trying to put specific numbers to our goals.
But a plan only matters if it leads to action. So here’s where we’re headed — the big goals, the steps we’re taking to get there, and the vision we see for Weston’s role in the future of the backcountry.
Our Overarching Climate Goals
Weston is committed to reducing our Scope 1 and 2 emissions by 54.6% by 2033 (from a 2023 base year), and our Scope 3 emissions by 61% per $100,000 in revenue in the same timeframe. These targets are aligned with practices established in the Science Based Targets initiative (SBTi) — a global framework that ensures climate goals align with what science tells us is necessary to keep warming below 1.5°C. In short: these aren’t just arbitrary numbers. They’re what’s required to do our part in tackling the climate crisis.
How we’ll start getting there:
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Reducing vehicle travel and commuting emissions 20% by 2026
We’re leaning into hybrid work, more efficient travel, and finding smarter ways to connect without defaulting to miles on the road. We’ve already seen big reductions here since COVID showed us remote really can work, and now we’re doubling down.
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Cutting air shipments from ~20% to less than 10% by 2027/2028
Air freight is one of the most carbon-intensive parts of our supply chain. By planning production further ahead, tightening supplier coordination, and using consolidated shipping methods, we can move more product by sea and land without disrupting delivery.
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Transitioning to lower-carbon materials in products
By the 2028/2029 season, 100% of our hardgoods and 50% of our softgoods will include majority lower-impact materials (by weight). That means more recycled content, responsibly sourced fibers, and suppliers that share our standards. Durable products have always been our north star, and we see material innovation as the next step in that journey.
We get this won’t get us all the way to our goals, but we can’t tackle everything at once, so it’s where we’re going to start. We’ll continue to evaluate where our efforts are best spent, and be nimble to target the areas of greatest impact.
Transparency through open reporting
We’ll continue publishing progress through our Goals Tracker Sheet — because if we’re not accountable to you, our community, then the numbers don’t mean much.
Bringing Others Along
We know we’re a small fish compared to the massive industries driving global emissions. But small businesses have an outsized opportunity: we can move quickly, experiment, and share what works. That’s why we’re opening up the Carbon Accounting Model we built in-house. It’s simple, but follows the GHG Protocol and methodology/practices used by much larger companies (our sustainability Lead has a background in sustainability consulting). We feel confident in our numbers, and we hope it can do the same for other small businesses that don’t have the budget for consultants or pricey software. If you’re curious, reach out — we’d be stoked to give you a rundown of how it works.
Beyond that, we’ll keep using our platform to amplify good ideas — from advocacy opportunities and voting resources, little changes in your day to day life can have big impacts. Additionally we want to spotlighting other programs in the industry (like Jones Snowboards’ recycling initiative) as climate change needs to be about collaboration, not competition.
We’re always looking for partnerships, collaborations, and ways to bring more people into the fold. If you’ve got an idea, we want to hear it, and are always just a phone call or email away!
Loving Nature, Closing the Loop
At the end of the day, none of this matters if we don’t protect the thing that got us into the mountains in the first place: our love for nature. As our owner Leo puts it, “the best thing we can do for sustainability is to get people to fall in love with nature and the mountains, because if they love it, they’ll fight to preserve it.”
That belief runs through everything we do, from making backcountry more accessible, to designing boards and skis that change how people experience snow, to building community through events and education. The outdoors is what binds us together, and the more people who get to feel that connection, the stronger our collective push for climate action becomes.
This is where we’re headed: ambitious goals, concrete steps, and a vision of the backcountry that’s both wild and enduring. We’re proud of the wins we’ve had so far, but the real work — and the real adventure — lies ahead.
