Without Snow, We Don't Exist.

We’ve always said: “Without Snow, We Don’t Exist.” But over the last few years, that sentiment has gone from catchy to critically urgent. In Colorado, where we ride and live, the seasons are shifting. Locals are noticing it. We’re noticing it. Tees on the skin track used to be a novelty — now, they’re a regular part of January. The data backs up what we’re living: less snow, more heat, shorter seasons. We’re not on a sustainable path.

On top of this, we’ve seen an attack on sustainability from the current federal administration. Established climate science is being questioned at the highest level, renewable energy projects are getting rolled back, and actual climate experts within the government are being fired. This has resulted in some major companies pulling back on commitments, which has had a rippling effect throughout corporate sustainability, despite an increase in customer demand for change.

We’ve never been content with surface-level sustainability. Swapping out some materials and recycling at HQ — that was a start. But it’s time for something bigger, bolder, and more accountable. Climate action isn’t just about doing less harm; it’s about finding ways to do more good. That’s the bar now.

This plan outlines how we’re taking that commitment seriously. We first released our Climate Action Plan in 2023, but we return in 2025 with more experience, lessons learned, and a renewed mandate for change. We’re not perfect, but we realize that action is necessary regardless if we’re going to minimize the impacts of climate change. 

- Alex Blanchard, Director of Product & Sustainability

CLIMATE ACTION PLAN 2.0

We Are B Corp Certified!

"For me, pursuing B Corp certification has always been about more than a label—it’s about holding Weston accountable to the values we talk about and embedding them into the core of how we operate. The outdoor industry is built on access to wild places, and if we’re not actively working to protect and sustain those places, then we’re missing the point. B Corp provides a rigorous framework that pushes us to evaluate everything from supply chain decisions to community engagement, ensuring that we’re not just creating great skis and snowboards, but doing it in a way that leaves a positive impact. For Weston, being a B Corp means committing to transparency, continuous improvement, and using our business as a force for good—whether that’s reducing waste in production, supporting avalanche education, or making backcountry experiences more accessible to diverse communities."

- Leo Tsuo, Owner, President, Wearer of Many Hats

Learn More About B Corp

Bio-Based Topsheets

A portion of these topsheets are derived from Castor Beans, reducing the need for petroleum based products.

Solvent Free Inks

The inks in our graphics generally use natural carriers and have low to no VOCs, making them safer to work with and better for the environment.

Flax Fibers

Flax fibers provide great characteristics when it comes to strength and dampening, while being derived from natural plants.

Sustainably Sourced Cores

The wood in the cores is grown and harvested from plantations instead of from natural forests, making the process less invasive and destructive.

Die-Cut Bases

Solid color die-cut bases reduce the waste created by other graphics approaches, and the black is more easily repaired.

Recycled Material In Edges

The edges use upwards of 50% recycled materials, reusing scrap in production and reducing the need for virgin materials.

VOC Free Epoxy

The epoxy we use is VOC free, making it safer to work with and better for the environment without sacrificing durability or performance.

Good Relationships

We've worked to build ongoing partnerships with our suppliers, and have worked with them to ensure production processes promote with safe worker conditions.

Code of Conduct
Weston Manufacturing Code of Conduct

RSL
Weston RSL (Restricted Substance List)

Improved Packaging

We use recyclable packaging and eliminated 100% of the Styrofoam from our bulk packaging. Bulk packaging is now 95% recyclable and we are looking to remove plastic tape and box straps in the future. Consumer packaging is 100% recyclable and packaging is streamlined to reduce required virgin materials.

Reused Materials

70% of our bulk orders to dealers in reused packaging. 15% of consumer orders use reused packaging.

Optimizing Transportation

We try to sea ship as much as possible as sea freight is more than 10 times as efficient as sending the same shipment by air. We work to ship products directly to the retailer when possible to reduce additional shipment legs.

We work every season to better understand and improve our sustainable efforts, while setting goals for the future. We've begun to estimate our carbon emissions (to the best of our ability) and are using these models to track year-over-year changes and identify hotspots that we can work to reduce. The focus of these reduction efforts are around carbon emission, but we've also set goals to improve areas across our operations.

Sustainable Goal Setting

Primary Goals

  • SBTi-aligned Target: Reduce Weston’s S1&2 emissions by 54.6% by 2033 from a 2023 base year, and S3 emissions by 61% per $100,000 in revenue by 2033 from a 2023 base year, in line with the Science Based Targets Initiative’s guidance.

  • Reduce travel and commuting emissions 20% by 2026

  • 100% hardgoods and 50% of softgoods to including majority low-impact materials by weight by 2028/2029 season

  • Incorporate primary supplier data to account for 25% of PG&S, and source 25% of products from factories with renewable energy by 2028

  • Reduce air shipments from ~20% less than 10% of total weight of upstream transported goods by 2027/2028 season

Carbon Emission Tracking

Preliminary 20/21 Emissions Report
20/21 Carbon Footprint Estimate

Updated 21/22 Emission Report
21/22 Carbon Footprint Estimate

22/23 Emission Report
22/23 Weston Carbon Footprint - Web Version

23/24 Emission Report

23/24 Weston Carbon Footprint - Web Version

24/25 Emission Report

24/25 Weston Carbon Footprint - Web Version

Full Sustainability Goals & Progress Tracking

Sustainability Goals / Dashboard

We have set goals under all four pillars of the 1.5deg C Playbook, and have been rating our performance annually, as well as continuing to set forward-looking targets.

Giving Back To The Backcountry

  • National Forest Foundation

    Helped support the planting of almost 40,000 trees between 2019-2023.

  • Colorado Carbon Fund

    Donated to restorative agriculture and carbon sink practices here in Colorado.

  • 1% For The Planet Member

    Committed to (and often exceed in) donating 1% of our annual profits to various non-profits around the country.