For our 10 Year Anniversary, we decided to adopt a new look. Our gear should be tools of slaying pow first and foremost. The new look is clean, minimal, and practical. Each snowboard, ski or splitboard now has a badge that is unique to its character. The contours of mountains, forests and waves give a nod to where it should be ridden and increasing the amount of white in the topsheets will continue to aid in snow shedding. We're also pretty fed up with the industry standard of pumping out tons of new graphics every year just to drive consumerism, so don't be surprised if this line stays around for a bit. But, for those of you that love the shiny and new, fear not as every season will still see a limited release of artist inspired work that ties to our core values in our Mission Series releases. Now, go start building your quiver.