If you’ve ever looked at a brand and thought, Are these guys legit, or is this just more corporate greenwashing BS?, you’re not alone. The outdoor industry is full of companies preaching sustainability, but how many actually back it up? That’s where B-Corp comes in.
So, What the Hell is a B-Corp?
A B-Corp (short for Benefit Corporation) is a company that’s legally required to do more than just make money. It has to meet high standards of social and environmental performance, accountability, and transparency. In simple terms, it’s a way of saying, Hey, we actually give a damn.
To get that official B-Corp stamp of approval, companies have to go through a gnarly assessment that looks at how they treat their workers, how they impact the planet, and whether they’re just talking a big game or actually walking the walk. It’s like an avalanche beacon check—but for business ethics.
Why Does This Matter for Weston?
At Weston, we’ve always been about more than just selling snowboards and skis. We’re here to protect the backcountry, support our community, and make sure that future generations can shred the same untouched powder we love. Getting B-Corp certified isn’t just a flex—it’s proof that we’re staying true to our roots.
What Does That Look Like in Action?
✅ Giving Back: A portion of our profits goes toward avalanche education, conservation, and supporting grassroots organizations that fight for and educate on the wild places we all love.
✅ Sustainable Gear: We’re constantly working to improve our materials and production methods to reduce our impact on the environment whether that is through creating the longest lasting product, or integrating the newest materials with the least impact. It's a delicate balance.
✅ Taking Care of Our People: From fair wages to ethical sourcing, we make sure that everyone in the Weston family—whether in the office or on the factory floor—is treated right.
How You Can Help (Without Doing Much)
By supporting B-Corp brands like Weston, you’re voting with your wallet. You’re saying Hell yeah to companies that care about more than just their bottom line. And honestly? That’s an easy way to make a difference without even breaking a sweat.
So next time you see that little B-Corp logo, know that it actually means something. It means that company isn’t just in it for the cash—they’re in it for the long haul, the community, and the planet. And that’s exactly what we’re about.
Now, let’s go ride.
Weston on the B Better Podcast
Hear Weston Owner, Leo Tsuo, speak about his path to B Corp certification and why it’s more about building community and bringing people on the journey than just crunching numbers. Listen Now!