By Tim Jones - That B Corp Bloke
In this episode, Tim Jones of The B Better Podcast is joined by Leo Tsuo, Owner of Weston Backcountry, to talk about his journey from growing up in Boulder, Colorado, to leading a sustainable transformation in the ski and snowboard industry. Leo shares insights from his early career in renewable energy, the importance of authentic purpose in business, and how he transitioned Western Backcountry from a faith-driven brand to one rooted in sustainability.
They explore challenges in supply chain and offshore manufacturing, the difference between taking a stance and making real impact, and how businesses can do good by doing well. Leo also opens up about his path to B Corp certification and why it’s more about building community and bringing people on the journey than just crunching numbers. With memorable wisdom like "offer a handshake, not a pointed finger," this conversation is packed with inspiration for anyone passionate about purpose-driven business.
