WOMEN OF WESTON
Our northern neighbors at Snowboard Canada Magazine shed a little limelight on the expansion of the Women's Lineup for the 2020/21 season, featuring some words from our #rideordie gals, Izzy Lazarus and Carly Finke.
Inclusion is necessary. Being a minority myself I know how it feels to be an “outsider” and mis/underrepresented... We’ve never wanted to take the stance to just take the best selling men’s model, slap a “women’s” in front of the name, pink it, and shrink it. We’ve been working hard toward doing more than just creating a diverse women’s board offering and I think this article captures it pretty well.
- Leo Tsuo, Owner; Weston.
Snowboard Canada Editor in Chief, Abby Cooper taking the all-new Eclipse out for a dip in the frothy Skeena Cat Skiing powder in Northern BC. (Photo: @stealandfly)
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